Our Pizza Oven
Back in the spring, I never thought we would book out this season. Inquiries were scarce and reservations were scarcer. I was worried -- that had never happened before, and I did not know what to do. We had shortened our season because of ongoing renovation work, work that had not gone well and could not get finished in time and was more complex than anyone had realized. The change in dates on the website caused people to not really know what was going on with us. The economic crisis did not help my sense of foreboding. I was definitely in a panic.
Well intentioned people came up with all kinds of suggestions when they sensed my anxiety: half the room rates, cut out the brunch style breakfast and the service levels. We knew as experienced business people this would essentially ruin our business forever- we might gain reservations, but we would lose our target customer, and would never really be able to get that customer back. We had worked four long seasons to establish a quality product with good value for our guests. We did not want to lose that base.
I finally turned to the people that I knew and understood the best -- former guests whose visits had shown that we were on the right track with our concept. I explained our dilemma to them. They rallied, got fresh reviews on to Trip Advisor and Slow Travel for us. Positive reviews on those kinds of websites really help tiny places like ours which are otherwise very difficult to find. Our former guests made it clear that they wanted Baur B&B to be around for a long time. The new reviews gave us new life; unbelievably, the second half of the 2009 season was our most heavily booked ever, at almost 100%, give or take a night here or there, like yesterday.
So while I have a sore back, it is because we have been fully booked. That is something I am so grateful for. Thank you, my dear guests, for helping us out with the 2009 season, for doing so with so much positive energy and for helping to really give me the emotional boost I needed when things seemed so bleak.
I am fielding lots of requests for 2010, which is a much different story than what happened so far in advance of the 2009 season. I feel really positive about the future, and that is in no short part due to my wonderful, wonderful guests.
Thank you, from the bottom of my heart.
11 comments:
Hello Diana..I am so pleased that things turned around for you. I can imagine your despair when bookings won't coming in. Your prayers were answered.
Treat yourself to a massage, you deserve it. You work really hard, to give your guests a warm and unforgetful welcome and make their stay enjoyable. take care Anne
Fantastic. So glad you stuck with your principles, which are clearly the right thing for you all. Glad the news is GREAT!!!
The photo of the piazza oven reminds of a Cathedral. I love this post because it reminds me that there is a place in the world for quality and for giving what you love in a way that touches others deeply. Brava and now for some much deserved rest (in those few moments until the end of the Nov!)
Pizza oven... pizza
So glad you had a good year, I know there will be many more to come - your place is fantastic, and we can't wait to return!
Diana, I am so happy to read that things are going well and I hope the back pains subside. I have so many friends that have stayed with you and love your B & B. Someday I hope to stay there and experience the magic that your lovely place provides. I'm sure it is magical in great part because of YOU. So happy 2010 is looking great! Take care.
Cara Diana,
Congrats! Ben meritato! I do not mean your back... I mean your business. You did absolutely right - to stick to B&B per excellence and top quality. A satisfied guest is always multiplied by at least two.
Your future prospects and positive thinking will heal your back, I'm sure! Bacione e buon fine settimana! Ingrid in Umbria
Such good news! Your B&B looks so special... someday, we will cross the border while in France and visit Italy again.
Cameron
You did not compromise on your promise to yourselves and your guests...there is just something to be said about things done well. It is not always about the money...but the love and care put into a wonderful meal, lovely linens, fresh flowers, selecting a wine. I can't wait to visit one day!
Wonderful! I'm really happy for you. Is it now time to give your back a rest?
I hope your back gets better soon.
As a former guest, I'm glad you didn't cut out the things that make your B&B so special.
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