Monday, January 19, 2009
Ja Ja Ja
Hey boys and girls, looky what I found in my box of treasures.
What do you think it is (well, it's a bumper sticker, but...)?
It's from 1985
It was for the first US Store Opening for this company
It was the opener for a teaser campaign which my husband, who was in charge of the project, cooked up with the ad agency.
It resulted in the single most successful new store opening campaign for this particular company worldwide to that point....
Over 25,000 people a day for 7 days in a row piled into the store during the opening week.
The Pennsylvania Turnpike had to be periodically shut.
We had the Fire Department present at all times to maintain order in the 1 mile line to get in -- in 90 degree heat and humidity.
A woman went into hard labor and a man had a heart attack in the store the first week -- statistically normal facts for such a crowd.
It was all anyone in Philadelphia could talk about for a very long time.
In 1985 and 1986, four babies born in the Philadelphia area were named after the store. We employees hoped that they were not conceived in the store rest rooms, but assumed they were. I personally hope they are using their middle names today.
Meatballs, anyone? Or a shrimp sandwich? Some lingonberry juice maybe?